We all know that real estate is a relationship driven industry. Therefore, it is always important to maintain existing relationships while still building your network.
Have you ever given any thought to how you may continuously benefit your current relationship while building networks with local business owners?
The following strategies can help enhance such relationships:
First, keep clients informed by sharing spotlights, updates and events hosted by local businesses through social media, videos, or emails. This will not only position you as a knowledgeable resource, but also fosters a sense of community.
Second, collaborate with local businesses for events or fundraisers to support schools, charities or even youth programs. This is a powerful way to build relationships outside of your circle. Such partnerships allow you to introduce your brand to not only local businesses’ networks, but also others in distinct communities. These types of events are a win-win situation for everyone involved.
Finally, consider purchasing and giving thoughtful gifts for closings, anniversaries of home purchase, season changes holiday, etc.. This not only will keep you top of mind with buyers, but also with business owners who you are supporting. If you need some fresh ideas for the fall season, check out my ideas below or suggestions that can make a lasting impression.
I hope these tips spark some new ideas for you!
If you’d like to brainstorm further or chat about any of these strategies more in depth, I’m here to help!
1. Apple Cider Mix
"In Cider Market Expert!"
Making your own mix is easy! - recipe is easy and created labels for mason jars
2. Vanilla, Pumpkin or Apple Scented Candle
“Your referrals really ‘light’ my business on fire!” or "Wishing you cozy and sweet fall nights!"
Candle purchased from local business, but you could bulk order if need be.
3. Apple Slicer / Corer
"No matter how you “slice” it, you are the “core” of my business."
Purchase Apples from local Farmer's Market.
4. Leaf Bags
“Don’t ‘leaf’ your friends and family scattered when it comes to real estate! Refer them to me and a smooth deal is in the bag!”
5. Pumpkin Bread or Pumpkin Bread Mix
“Anyway you slice it…I love my clients and their referrals!”
Inexpensive Muffin Tins from Michael's or Hobby Lobby & Trader Joe's pumpkin bread mixes are awesome.
6. Small Mum Planter
“Mum is NOT the word when it comes to how much I appreciate you and your referrals!”
Mums can be purchased from Local Farm.
7. Pumpkin Spice Coffee & Mug
"Pumpkin Spice & Real Estate Advice"
Mug from Local Business, but you could use branded Mug and grab K Cup Pumpkin Blend for each.
8. Pumpkin Decorating / Carving Kit or Pumpkin
“I am always ready to “carve” out time to serve you and your referrals!”
Pumpkin from Local Farm & branded pumpkin carving kit.
Helping Your Clients Achieve their Homeownership Dreams!
With so many options available when it comes to financing a new home, it’s best to work with an experienced mortgage lender who can walk your clients through the financing process—from start to finish.
Contour Mortgage provides lending services throughout the United States. Contact us to learn more about how we can help you obtain the financing you need to purchase your dream home.